No, I don’t mean how Tim Cook didn’t wear the Vision Pro until Vanity Fair shot a polished photo of him doing so. I don’t mean canceling its car. I mean believing that its solutions and services are the best, and can stand up to the competition. Thanks for reading Small Screens with Sarah Perez! Subscribe for free to receive new posts and support my work.
Firstly, from the Epic Games v. Apple case, we learned that Apple believes it deserves a cut of every transaction on its platform, similar to a department store operator, in my opinion. So, Apple doesn’t view IAP as a payment method but rather as a “tax” collector.
Secondly, while the IAP experience has been great on the consumer side, it was quite awful on the developer and customer service sides (see my post https://denkeni.medium.com/44461d7b1378 ). It took Apple almost a decade to improve the system because it has no competitors inside its own walled garden.
So, Apple is probably confident of its hardware and software, but services? It depends.
Firstly, from the Epic Games v. Apple case, we learned that Apple believes it deserves a cut of every transaction on its platform, similar to a department store operator, in my opinion. So, Apple doesn’t view IAP as a payment method but rather as a “tax” collector.
Secondly, while the IAP experience has been great on the consumer side, it was quite awful on the developer and customer service sides (see my post https://denkeni.medium.com/44461d7b1378 ). It took Apple almost a decade to improve the system because it has no competitors inside its own walled garden.
So, Apple is probably confident of its hardware and software, but services? It depends.