TikTok's newest shopping test

Via my weekly column on TechCrunch…

TikTok tests a new e-commerce experience in Indonesia

We’ve got a first look at some of the live tests around e-commerce that TikTok has in progress. The company recently launched a “Seller University” website aimed at its Indonesian audience, where it details how brands can advertise their products on video.

Here, TikTok explains brands have two ways to advertise, either by making their own videos or by working with affiliates.

“If you choose to sell through your personal page, you can then display products via livestreaming or short videos, with product anchors embedded in your content. When customers view your content, they can be redirected to the corresponding product detail page by clicking on the product anchor,” the site explains.

The Seller University also details other information, like how to sign up to be a TikTok seller and what sort of products are prohibited, along with other rules and guidelines…Read More on TechCrunch